Course Curriculum

    1. Course Overview

    1. Module 1: Understanding the D2C Landscape

      FREE PREVIEW

    2. 1.1 Introduction to Direct-to-Consumer (D2C) Lead Generation

    3. 1.2 Benefits and Challenges of D2C for Mortgage Companies

    4. 1.3 Identifying and Analyzing Your Target Audience

    1. 2.1 Creating a High-Converting Website and Landing Pages

    2. 2.2 Search Engine Optimization (SEO) for Mortgage Companies

    3. 2.3 Leveraging Social Media Platforms for Lead Generation

    4. 2.4 Implementing Pay-Per-Click (PPC) Advertising Campaigns

    5. 2.5 Email Marketing and Lead Nurturing Best Practices

    1. 3.1 Crafting Irresistible Lead Magnets

    2. 3.2 Designing Opt-in Forms and Pop-ups for Maximum Conversions

    3. 3.3 Mastering the Art of Lead Qualification

    1. 4.1 Understanding the Lead Nurturing Funnel

    2. 4.2 Automated Lead Nurturing Workflows and Drip Campaigns

    3. 4.3 Personalized Content Marketing to Engage Prospects

    4. 4.4 Establishing Trust and Credibility through Educational Content

    1. 5.1 Strategies for Effective Follow-ups

    2. 5.2 Handling Objections and Building Client Trust

    3. 5.3 Implementing Referral and Affiliate Programs

    4. 5.4 Customer Retention Techniques for Long-Term Success

About this course

  • $99.00
  • 37 lessons

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